Innovation, Trust, Perception & Reputation
Who’s Earning Brand Trust - And Who’s Losing It?
Apple leads in Innovation due to consistent product vision and mass affinity.
Meta’s media dominance doesn’t mean trust, they have a signal gap.
Here’s a snapshot of the top-performing and bottom-tier brands in Q2 2025.
Why Brand Equity Score™
Quant + Qual
Built on real-time surveys and media signal analysis. Balanced measurement across perception and reality.
Human + AI
BES™ scores are validated by expert analysts and powered by AI-scale intelligence. Precision meets nuance.
Actionable
Designed for the C-Suite. BES™ translates complex signals into clear, strategic direction.
Transparent
Every score is backed by data. Every insight is traceable. Built to earn executive trust.
How the Brand Equity Score™ Works
Collect Public Signal
Quantitative survey data reveals real-world perception from national audiences.
Analyze Media Signal
Media signals (AI) identifies sentiment, tone, and earned media topic framing at scale.
Score the Four Pillars
Each brand is evaluated across Innovation, Trust, Perception, and Reputation.
Detect Signal Gaps → Deliver Strategic Insight
We highlight where public perception and media tone diverge—and what to do about it.
Perception moves markets.
Are you measuring it or guessing?