Introducing the

Brand Equity Score™

Index

The new standard in measuring brand strength.

Innovation, Trust, Perception & Reputation

Brand Equity.

Quantified.

Who's Winning the Reputation

Game in Tech?

See how Apple, Google, Microsoft and others stack up across
Innovation, Trust, Perception, and Reputation.

Q2 2025 Brand Equity Score™ – Tech Top 10

A Comprehensive Benchmark Built on Real-World Signals & Public Opinion

Rank Brand Composite BES™ Innovation Trust Perception Reputation
1NVIDIA90.294889188
2Apple88.892859088
3Microsoft85.888838587
4Amazon82.086788183
5OpenAI81.291757980
6Google78.584747779
7IBM76.275787676
8Samsung74.878727574
9Intel71.074697071
10Meta58.562545860
High (85+) Moderate (70–84.9) Low (<70)
Accordion 1
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Reputation is no longer optional.

It’s measurable, manageable, and your most critical asset.

What Sets Us Apart:

=> Signal-driven: Powered by media momentum, public sentiment, and trust indicators that matter.

=> Clear & consistent: Four core dimensions—Innovation, Trust, Perception, and Reputation—easy to understand, hard to ignore.

=> Cross-industry, always-on: Objective benchmarking across hundreds of brands, updated continuously.

=> Action-ready: Built for marketers, comms leaders, and execs who need insight—not noise.

The Brand Equity Score™ helps you move beyond vanity metrics and gut feelings to truly understand how your brand stacks up in the real world.

Where do you rank?

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