Introducing the
Brand Equity Score™
Index
The new standard in measuring brand strength.
Innovation, Trust, Perception & Reputation
Brand Equity.
Quantified.
Who's Winning the Reputation
Game in Tech?
See how Apple, Google, Microsoft and others stack up across
Innovation, Trust, Perception, and Reputation.
Q2 2025 Brand Equity Score™ – Tech Top 10
A Comprehensive Benchmark Built on Real-World Signals & Public Opinion
| Rank | Brand | Composite BES™ | Innovation | Trust | Perception | Reputation |
|---|---|---|---|---|---|---|
| 1 | NVIDIA | 90.2 | 94 | 88 | 91 | 88 |
| 2 | Apple | 88.8 | 92 | 85 | 90 | 88 |
| 3 | Microsoft | 85.8 | 88 | 83 | 85 | 87 |
| 4 | Amazon | 82.0 | 86 | 78 | 81 | 83 |
| 5 | OpenAI | 81.2 | 91 | 75 | 79 | 80 |
| 6 | 78.5 | 84 | 74 | 77 | 79 | |
| 7 | IBM | 76.2 | 75 | 78 | 76 | 76 |
| 8 | Samsung | 74.8 | 78 | 72 | 75 | 74 |
| 9 | Intel | 71.0 | 74 | 69 | 70 | 71 |
| 10 | Meta | 58.5 | 62 | 54 | 58 | 60 |
Dig Deeper: Brand-by-Brand Analysis
Click any brand to view its full profile, including quantitative insights from public polling and qualitative signals from media sentiment.
Google is a paradox of power — omnipresent, yet emotionally distanced.
Once the undisputed north star of innovation and utility, Google now finds itself holding strong ground — but not shaping the future. Its Brand Equity Score™ remains high, but a closer look reveals cracks beneath the surface. While the brand is still respected and recognized, it’s no longer leading from the front on trust, reputation, and innovation.
This snapshot sets the stage for deeper diagnosis: where Google is winning, where it's slipping — and what it must do next to reclaim its edge.
— MeasuredI/O BES Insights Team
| Dimension | Google Score | Category Leader | Gap |
|---|---|---|---|
| Innovation | 74 | Nvidia – 95 | –21 |
| Trust | 67 | Nvidia – 88 | –21 |
| Perception | 80 | Nvidia – 91 | –11 |
| Reputation | 77 | Nvidia – 93 | –16 |
| Composite | 74.5 | 91.75 | –17.25 avg |
Quantitative Lens — Google (Q2 2025)
MeasuredI/O’s quantitative lens blends public sentiment indicators with brand engagement benchmarks to evaluate brand health. These scores reflect favorability, trust, and perceived value across core equity dimensions. While Google shows strong reach, performance gaps highlight latent erosion risks.
| Metric | Score | Insight |
|---|---|---|
| Awareness | 94% | Near-universal reach |
| Favorability | 44% | Split sentiment (27% Somewhat, 17% Very) |
| Trust Index | 40% | Below average — declining signal |
| Perceived Value | 37% | Modest equity-to-value ratio |
| Brand Advocacy Index™ | +12 | Positive, but lags category leaders |
Brand Alignment Gap Index™ (BAGI™)
Moderate Gaps detected in Trust and Innovation. Media narratives and public sentiment show limited cohesion. This indicates a potential misalignment between perception and positioning.
Trust & Innovation misalignment
Insight: While Google retains significant brand reach, gaps in trust and value indicators suggest it's no longer synonymous with leadership. This may reflect narrative fatigue and signal the need for renewed storytelling.
Qualitative Lens — Google (Earned Media Signals, Q2 2025)
Google’s earned media coverage remained high in volume but lacked narrative freshness. Much of the Q2 coverage clustered around regulatory compliance, incremental AI product updates, and workplace culture stories — resulting in a diluted narrative with fewer breakout moments. The absence of bold storytelling or breakthrough signals suggests a stagnation risk in media perception.
| Category | Media Narrative | Equity Impact |
|---|---|---|
| Innovation | AI releases noted, but lacked emotional or visionary framing | Moderate boost — limited narrative resonance |
| Trust & Ethics | Coverage included antitrust litigation, privacy investigations | High risk — trust narrative erosion |
| Corporate Culture | Layoff stories, internal leadership shifts surfaced inconsistently | Mixed signal — cultural perception unstable |
| Community Impact | Low media traction for CSR, social innovation, or sustainability | Weak presence — brand purpose under-leveraged |
High volume, low differentiation
Insight: Google’s media strategy appears to rely on scale rather than salience. The company remains ever-present in coverage volume, but suffers from diminishing narrative distinctiveness.
Brand Equity Opportunity – Google
What to Leverage:
- Strong Perception Score (80) suggests public recognition of product reliability and utility.
- Brand awareness remains exceptionally high, giving Google massive reach to activate trust-building narratives.
- The Google ecosystem (Search, Gmail, YouTube, Maps) continues to be integral to everyday digital life — a core equity anchor.
What to Watch:
- Significant trust and innovation gaps (~21 pts) indicate public hesitation around Google’s future-forward image and ethical positioning.
- Reputation score lags behind peer leaders, despite strong utility — a sign of latent narrative vulnerability.
- AI leadership is not translating into brand advantage — risk of falling behind in the innovation narrative.
Recommended Strategic Focus:
Shift from silent ubiquity to active leadership. Google must tell a new story — one rooted in responsible innovation and renewed public trust.
Bold moves in transparency, ethical AI, and visionary storytelling can begin to close equity gaps and reassert Google as a values-driven trailblazer.
The Public Signal Gap Index™ (PSGI™) compares what the public thinks (survey data) with what the media says (earned media signals). This diagnostic highlights alignment—or misalignment—across trust, innovation, reputation, and perception.
| BES Dimension | Survey Signal | Media Signal | Risk Level |
|---|---|---|---|
| Trust | 69% trust | Frequent regulatory framing | Moderate |
| Innovation | Score = 74 | AI leadership muted vs. peers | Moderate |
| Reputation | NPS +12 | Undifferentiated sentiment tone | Moderate |
| Perception | 63% favorability | Strong, stable media visibility | Low |
PSGI™ compares public perception signals with earned media sentiment to detect potential brand alignment risks.
Moderate = Opportunity to realign narrative and close trust/innovation gaps
Low = Public signal and media narrative in alignment
Google is a paradox of power — omnipresent, yet emotionally distanced.
Once the undisputed north star of innovation and utility, Google now finds itself holding strong ground — but not shaping the future. Its Brand Equity Score™ remains high, but a closer look reveals cracks beneath the surface. While the brand is still respected and recognized, it’s no longer leading from the front on trust, reputation, and innovation.
This snapshot sets the stage for deeper diagnosis: where Google is winning, where it's slipping — and what it must do next to reclaim its edge.
— MeasuredI/O BES Insights Team
| Dimension | Google Score | Category Leader | Gap |
|---|---|---|---|
| Innovation | 74 | Nvidia – 95 | –21 |
| Trust | 67 | Nvidia – 88 | –21 |
| Perception | 80 | Nvidia – 91 | –11 |
| Reputation | 77 | Nvidia – 93 | –16 |
| Composite | 74.5 | 91.75 | –17.25 avg |
Quantitative Lens — Google (Q2 2025)
MeasuredI/O’s quantitative lens blends public sentiment indicators with brand engagement benchmarks to evaluate brand health. These scores reflect favorability, trust, and perceived value across core equity dimensions. While Google shows strong reach, performance gaps highlight latent erosion risks.
| Metric | Score | Insight |
|---|---|---|
| Awareness | 94% | Near-universal reach |
| Favorability | 44% | Split sentiment (27% Somewhat, 17% Very) |
| Trust Index | 40% | Below average — declining signal |
| Perceived Value | 37% | Modest equity-to-value ratio |
| Brand Advocacy Index™ | +12 | Positive, but lags category leaders |
Brand Alignment Gap Index™ (BAGI™)
Moderate Gaps detected in Trust and Innovation. Media narratives and public sentiment show limited cohesion. This indicates a potential misalignment between perception and positioning.
Trust & Innovation misalignment
Insight: While Google retains significant brand reach, gaps in trust and value indicators suggest it's no longer synonymous with leadership. This may reflect narrative fatigue and signal the need for renewed storytelling.
Qualitative Lens — Google (Earned Media Signals, Q2 2025)
Google’s earned media coverage remained high in volume but lacked narrative freshness. Much of the Q2 coverage clustered around regulatory compliance, incremental AI product updates, and workplace culture stories — resulting in a diluted narrative with fewer breakout moments. The absence of bold storytelling or breakthrough signals suggests a stagnation risk in media perception.
| Category | Media Narrative | Equity Impact |
|---|---|---|
| Innovation | AI releases noted, but lacked emotional or visionary framing | Moderate boost — limited narrative resonance |
| Trust & Ethics | Coverage included antitrust litigation, privacy investigations | High risk — trust narrative erosion |
| Corporate Culture | Layoff stories, internal leadership shifts surfaced inconsistently | Mixed signal — cultural perception unstable |
| Community Impact | Low media traction for CSR, social innovation, or sustainability | Weak presence — brand purpose under-leveraged |
High volume, low differentiation
Insight: Google’s media strategy appears to rely on scale rather than salience. The company remains ever-present in coverage volume, but suffers from diminishing narrative distinctiveness.
Brand Equity Opportunity – Google
What to Leverage:
- Strong Perception Score (80) suggests public recognition of product reliability and utility.
- Brand awareness remains exceptionally high, giving Google massive reach to activate trust-building narratives.
- The Google ecosystem (Search, Gmail, YouTube, Maps) continues to be integral to everyday digital life — a core equity anchor.
What to Watch:
- Significant trust and innovation gaps (~21 pts) indicate public hesitation around Google’s future-forward image and ethical positioning.
- Reputation score lags behind peer leaders, despite strong utility — a sign of latent narrative vulnerability.
- AI leadership is not translating into brand advantage — risk of falling behind in the innovation narrative.
Recommended Strategic Focus:
Shift from silent ubiquity to active leadership. Google must tell a new story — one rooted in responsible innovation and renewed public trust.
Bold moves in transparency, ethical AI, and visionary storytelling can begin to close equity gaps and reassert Google as a values-driven trailblazer.
The Public Signal Gap Index™ (PSGI™) compares what the public thinks (survey data) with what the media says (earned media signals). This diagnostic highlights alignment—or misalignment—across trust, innovation, reputation, and perception.
| BES Dimension | Survey Signal | Media Signal | Risk Level |
|---|---|---|---|
| Trust | 69% trust | Frequent regulatory framing | Moderate |
| Innovation | Score = 74 | AI leadership muted vs. peers | Moderate |
| Reputation | NPS +12 | Undifferentiated sentiment tone | Moderate |
| Perception | 63% favorability | Strong, stable media visibility | Low |
PSGI™ compares public perception signals with earned media sentiment to detect potential brand alignment risks.
Moderate = Opportunity to realign narrative and close trust/innovation gaps
Low = Public signal and media narrative in alignment
Google is a paradox of power — omnipresent, yet emotionally distanced.
Once the undisputed north star of innovation and utility, Google now finds itself holding strong ground — but not shaping the future. Its Brand Equity Score™ remains high, but a closer look reveals cracks beneath the surface. While the brand is still respected and recognized, it’s no longer leading from the front on trust, reputation, and innovation.
This snapshot sets the stage for deeper diagnosis: where Google is winning, where it's slipping — and what it must do next to reclaim its edge.
— MeasuredI/O BES Insights Team
| Dimension | Google Score | Category Leader | Gap |
|---|---|---|---|
| Innovation | 74 | Nvidia – 95 | –21 |
| Trust | 67 | Nvidia – 88 | –21 |
| Perception | 80 | Nvidia – 91 | –11 |
| Reputation | 77 | Nvidia – 93 | –16 |
| Composite | 74.5 | 91.75 | –17.25 avg |
Quantitative Lens — Google (Q2 2025)
MeasuredI/O’s quantitative lens blends public sentiment indicators with brand engagement benchmarks to evaluate brand health. These scores reflect favorability, trust, and perceived value across core equity dimensions. While Google shows strong reach, performance gaps highlight latent erosion risks.
| Metric | Score | Insight |
|---|---|---|
| Awareness | 94% | Near-universal reach |
| Favorability | 44% | Split sentiment (27% Somewhat, 17% Very) |
| Trust Index | 40% | Below average — declining signal |
| Perceived Value | 37% | Modest equity-to-value ratio |
| Brand Advocacy Index™ | +12 | Positive, but lags category leaders |
Brand Alignment Gap Index™ (BAGI™)
Moderate Gaps detected in Trust and Innovation. Media narratives and public sentiment show limited cohesion. This indicates a potential misalignment between perception and positioning.
Trust & Innovation misalignment
Insight: While Google retains significant brand reach, gaps in trust and value indicators suggest it's no longer synonymous with leadership. This may reflect narrative fatigue and signal the need for renewed storytelling.
Qualitative Lens — Google (Earned Media Signals, Q2 2025)
Google’s earned media coverage remained high in volume but lacked narrative freshness. Much of the Q2 coverage clustered around regulatory compliance, incremental AI product updates, and workplace culture stories — resulting in a diluted narrative with fewer breakout moments. The absence of bold storytelling or breakthrough signals suggests a stagnation risk in media perception.
| Category | Media Narrative | Equity Impact |
|---|---|---|
| Innovation | AI releases noted, but lacked emotional or visionary framing | Moderate boost — limited narrative resonance |
| Trust & Ethics | Coverage included antitrust litigation, privacy investigations | High risk — trust narrative erosion |
| Corporate Culture | Layoff stories, internal leadership shifts surfaced inconsistently | Mixed signal — cultural perception unstable |
| Community Impact | Low media traction for CSR, social innovation, or sustainability | Weak presence — brand purpose under-leveraged |
High volume, low differentiation
Insight: Google’s media strategy appears to rely on scale rather than salience. The company remains ever-present in coverage volume, but suffers from diminishing narrative distinctiveness.
Brand Equity Opportunity – Google
What to Leverage:
- Strong Perception Score (80) suggests public recognition of product reliability and utility.
- Brand awareness remains exceptionally high, giving Google massive reach to activate trust-building narratives.
- The Google ecosystem (Search, Gmail, YouTube, Maps) continues to be integral to everyday digital life — a core equity anchor.
What to Watch:
- Significant trust and innovation gaps (~21 pts) indicate public hesitation around Google’s future-forward image and ethical positioning.
- Reputation score lags behind peer leaders, despite strong utility — a sign of latent narrative vulnerability.
- AI leadership is not translating into brand advantage — risk of falling behind in the innovation narrative.
Recommended Strategic Focus:
Shift from silent ubiquity to active leadership. Google must tell a new story — one rooted in responsible innovation and renewed public trust.
Bold moves in transparency, ethical AI, and visionary storytelling can begin to close equity gaps and reassert Google as a values-driven trailblazer.
The Public Signal Gap Index™ (PSGI™) compares what the public thinks (survey data) with what the media says (earned media signals). This diagnostic highlights alignment—or misalignment—across trust, innovation, reputation, and perception.
| BES Dimension | Survey Signal | Media Signal | Risk Level |
|---|---|---|---|
| Trust | 69% trust | Frequent regulatory framing | Moderate |
| Innovation | Score = 74 | AI leadership muted vs. peers | Moderate |
| Reputation | NPS +12 | Undifferentiated sentiment tone | Moderate |
| Perception | 63% favorability | Strong, stable media visibility | Low |
PSGI™ compares public perception signals with earned media sentiment to detect potential brand alignment risks.
Moderate = Opportunity to realign narrative and close trust/innovation gaps
Low = Public signal and media narrative in alignment
Google is a paradox of power — omnipresent, yet emotionally distanced.
Once the undisputed north star of innovation and utility, Google now finds itself holding strong ground — but not shaping the future. Its Brand Equity Score™ remains high, but a closer look reveals cracks beneath the surface. While the brand is still respected and recognized, it’s no longer leading from the front on trust, reputation, and innovation.
This snapshot sets the stage for deeper diagnosis: where Google is winning, where it's slipping — and what it must do next to reclaim its edge.
— MeasuredI/O BES Insights Team
| Dimension | Google Score | Category Leader | Gap |
|---|---|---|---|
| Innovation | 74 | Nvidia – 95 | –21 |
| Trust | 67 | Nvidia – 88 | –21 |
| Perception | 80 | Nvidia – 91 | –11 |
| Reputation | 77 | Nvidia – 93 | –16 |
| Composite | 74.5 | 91.75 | –17.25 avg |
Quantitative Lens — Google (Q2 2025)
MeasuredI/O’s quantitative lens blends public sentiment indicators with brand engagement benchmarks to evaluate brand health. These scores reflect favorability, trust, and perceived value across core equity dimensions. While Google shows strong reach, performance gaps highlight latent erosion risks.
| Metric | Score | Insight |
|---|---|---|
| Awareness | 94% | Near-universal reach |
| Favorability | 44% | Split sentiment (27% Somewhat, 17% Very) |
| Trust Index | 40% | Below average — declining signal |
| Perceived Value | 37% | Modest equity-to-value ratio |
| Brand Advocacy Index™ | +12 | Positive, but lags category leaders |
Brand Alignment Gap Index™ (BAGI™)
Moderate Gaps detected in Trust and Innovation. Media narratives and public sentiment show limited cohesion. This indicates a potential misalignment between perception and positioning.
Trust & Innovation misalignment
Insight: While Google retains significant brand reach, gaps in trust and value indicators suggest it's no longer synonymous with leadership. This may reflect narrative fatigue and signal the need for renewed storytelling.
Qualitative Lens — Google (Earned Media Signals, Q2 2025)
Google’s earned media coverage remained high in volume but lacked narrative freshness. Much of the Q2 coverage clustered around regulatory compliance, incremental AI product updates, and workplace culture stories — resulting in a diluted narrative with fewer breakout moments. The absence of bold storytelling or breakthrough signals suggests a stagnation risk in media perception.
| Category | Media Narrative | Equity Impact |
|---|---|---|
| Innovation | AI releases noted, but lacked emotional or visionary framing | Moderate boost — limited narrative resonance |
| Trust & Ethics | Coverage included antitrust litigation, privacy investigations | High risk — trust narrative erosion |
| Corporate Culture | Layoff stories, internal leadership shifts surfaced inconsistently | Mixed signal — cultural perception unstable |
| Community Impact | Low media traction for CSR, social innovation, or sustainability | Weak presence — brand purpose under-leveraged |
High volume, low differentiation
Insight: Google’s media strategy appears to rely on scale rather than salience. The company remains ever-present in coverage volume, but suffers from diminishing narrative distinctiveness.
Brand Equity Opportunity – Google
What to Leverage:
- Strong Perception Score (80) suggests public recognition of product reliability and utility.
- Brand awareness remains exceptionally high, giving Google massive reach to activate trust-building narratives.
- The Google ecosystem (Search, Gmail, YouTube, Maps) continues to be integral to everyday digital life — a core equity anchor.
What to Watch:
- Significant trust and innovation gaps (~21 pts) indicate public hesitation around Google’s future-forward image and ethical positioning.
- Reputation score lags behind peer leaders, despite strong utility — a sign of latent narrative vulnerability.
- AI leadership is not translating into brand advantage — risk of falling behind in the innovation narrative.
Recommended Strategic Focus:
Shift from silent ubiquity to active leadership. Google must tell a new story — one rooted in responsible innovation and renewed public trust.
Bold moves in transparency, ethical AI, and visionary storytelling can begin to close equity gaps and reassert Google as a values-driven trailblazer.
The Public Signal Gap Index™ (PSGI™) compares what the public thinks (survey data) with what the media says (earned media signals). This diagnostic highlights alignment—or misalignment—across trust, innovation, reputation, and perception.
| BES Dimension | Survey Signal | Media Signal | Risk Level |
|---|---|---|---|
| Trust | 69% trust | Frequent regulatory framing | Moderate |
| Innovation | Score = 74 | AI leadership muted vs. peers | Moderate |
| Reputation | NPS +12 | Undifferentiated sentiment tone | Moderate |
| Perception | 63% favorability | Strong, stable media visibility | Low |
PSGI™ compares public perception signals with earned media sentiment to detect potential brand alignment risks.
Moderate = Opportunity to realign narrative and close trust/innovation gaps
Low = Public signal and media narrative in alignment
Google is a paradox of power — omnipresent, yet emotionally distanced.
Once the undisputed north star of innovation and utility, Google now finds itself holding strong ground — but not shaping the future. Its Brand Equity Score™ remains high, but a closer look reveals cracks beneath the surface. While the brand is still respected and recognized, it’s no longer leading from the front on trust, reputation, and innovation.
This snapshot sets the stage for deeper diagnosis: where Google is winning, where it's slipping — and what it must do next to reclaim its edge.
— MeasuredI/O BES Insights Team
| Dimension | Google Score | Category Leader | Gap |
|---|---|---|---|
| Innovation | 74 | Nvidia – 95 | –21 |
| Trust | 67 | Nvidia – 88 | –21 |
| Perception | 80 | Nvidia – 91 | –11 |
| Reputation | 77 | Nvidia – 93 | –16 |
| Composite | 74.5 | 91.75 | –17.25 avg |
Quantitative Lens — Google (Q2 2025)
MeasuredI/O’s quantitative lens blends public sentiment indicators with brand engagement benchmarks to evaluate brand health. These scores reflect favorability, trust, and perceived value across core equity dimensions. While Google shows strong reach, performance gaps highlight latent erosion risks.
| Metric | Score | Insight |
|---|---|---|
| Awareness | 94% | Near-universal reach |
| Favorability | 44% | Split sentiment (27% Somewhat, 17% Very) |
| Trust Index | 40% | Below average — declining signal |
| Perceived Value | 37% | Modest equity-to-value ratio |
| Brand Advocacy Index™ | +12 | Positive, but lags category leaders |
Brand Alignment Gap Index™ (BAGI™)
Moderate Gaps detected in Trust and Innovation. Media narratives and public sentiment show limited cohesion. This indicates a potential misalignment between perception and positioning.
Trust & Innovation misalignment
Insight: While Google retains significant brand reach, gaps in trust and value indicators suggest it's no longer synonymous with leadership. This may reflect narrative fatigue and signal the need for renewed storytelling.
Qualitative Lens — Google (Earned Media Signals, Q2 2025)
Google’s earned media coverage remained high in volume but lacked narrative freshness. Much of the Q2 coverage clustered around regulatory compliance, incremental AI product updates, and workplace culture stories — resulting in a diluted narrative with fewer breakout moments. The absence of bold storytelling or breakthrough signals suggests a stagnation risk in media perception.
| Category | Media Narrative | Equity Impact |
|---|---|---|
| Innovation | AI releases noted, but lacked emotional or visionary framing | Moderate boost — limited narrative resonance |
| Trust & Ethics | Coverage included antitrust litigation, privacy investigations | High risk — trust narrative erosion |
| Corporate Culture | Layoff stories, internal leadership shifts surfaced inconsistently | Mixed signal — cultural perception unstable |
| Community Impact | Low media traction for CSR, social innovation, or sustainability | Weak presence — brand purpose under-leveraged |
High volume, low differentiation
Insight: Google’s media strategy appears to rely on scale rather than salience. The company remains ever-present in coverage volume, but suffers from diminishing narrative distinctiveness.
Brand Equity Opportunity – Google
What to Leverage:
- Strong Perception Score (80) suggests public recognition of product reliability and utility.
- Brand awareness remains exceptionally high, giving Google massive reach to activate trust-building narratives.
- The Google ecosystem (Search, Gmail, YouTube, Maps) continues to be integral to everyday digital life — a core equity anchor.
What to Watch:
- Significant trust and innovation gaps (~21 pts) indicate public hesitation around Google’s future-forward image and ethical positioning.
- Reputation score lags behind peer leaders, despite strong utility — a sign of latent narrative vulnerability.
- AI leadership is not translating into brand advantage — risk of falling behind in the innovation narrative.
Recommended Strategic Focus:
Shift from silent ubiquity to active leadership. Google must tell a new story — one rooted in responsible innovation and renewed public trust.
Bold moves in transparency, ethical AI, and visionary storytelling can begin to close equity gaps and reassert Google as a values-driven trailblazer.
The Public Signal Gap Index™ (PSGI™) compares what the public thinks (survey data) with what the media says (earned media signals). This diagnostic highlights alignment—or misalignment—across trust, innovation, reputation, and perception.
| BES Dimension | Survey Signal | Media Signal | Risk Level |
|---|---|---|---|
| Trust | 69% trust | Frequent regulatory framing | Moderate |
| Innovation | Score = 74 | AI leadership muted vs. peers | Moderate |
| Reputation | NPS +12 | Undifferentiated sentiment tone | Moderate |
| Perception | 63% favorability | Strong, stable media visibility | Low |
PSGI™ compares public perception signals with earned media sentiment to detect potential brand alignment risks.
Moderate = Opportunity to realign narrative and close trust/innovation gaps
Low = Public signal and media narrative in alignment
Google is a paradox of power — omnipresent, yet emotionally distanced.
Once the undisputed north star of innovation and utility, Google now finds itself holding strong ground — but not shaping the future. Its Brand Equity Score™ remains high, but a closer look reveals cracks beneath the surface. While the brand is still respected and recognized, it’s no longer leading from the front on trust, reputation, and innovation.
This snapshot sets the stage for deeper diagnosis: where Google is winning, where it's slipping — and what it must do next to reclaim its edge.
— MeasuredI/O BES Insights Team
| Dimension | Google Score | Category Leader | Gap |
|---|---|---|---|
| Innovation | 74 | Nvidia – 95 | –21 |
| Trust | 67 | Nvidia – 88 | –21 |
| Perception | 80 | Nvidia – 91 | –11 |
| Reputation | 77 | Nvidia – 93 | –16 |
| Composite | 74.5 | 91.75 | –17.25 avg |
Quantitative Lens — Google (Q2 2025)
MeasuredI/O’s quantitative lens blends public sentiment indicators with brand engagement benchmarks to evaluate brand health. These scores reflect favorability, trust, and perceived value across core equity dimensions. While Google shows strong reach, performance gaps highlight latent erosion risks.
| Metric | Score | Insight |
|---|---|---|
| Awareness | 94% | Near-universal reach |
| Favorability | 44% | Split sentiment (27% Somewhat, 17% Very) |
| Trust Index | 40% | Below average — declining signal |
| Perceived Value | 37% | Modest equity-to-value ratio |
| Brand Advocacy Index™ | +12 | Positive, but lags category leaders |
Brand Alignment Gap Index™ (BAGI™)
Moderate Gaps detected in Trust and Innovation. Media narratives and public sentiment show limited cohesion. This indicates a potential misalignment between perception and positioning.
Trust & Innovation misalignment
Insight: While Google retains significant brand reach, gaps in trust and value indicators suggest it's no longer synonymous with leadership. This may reflect narrative fatigue and signal the need for renewed storytelling.
Qualitative Lens — Google (Earned Media Signals, Q2 2025)
Google’s earned media coverage remained high in volume but lacked narrative freshness. Much of the Q2 coverage clustered around regulatory compliance, incremental AI product updates, and workplace culture stories — resulting in a diluted narrative with fewer breakout moments. The absence of bold storytelling or breakthrough signals suggests a stagnation risk in media perception.
| Category | Media Narrative | Equity Impact |
|---|---|---|
| Innovation | AI releases noted, but lacked emotional or visionary framing | Moderate boost — limited narrative resonance |
| Trust & Ethics | Coverage included antitrust litigation, privacy investigations | High risk — trust narrative erosion |
| Corporate Culture | Layoff stories, internal leadership shifts surfaced inconsistently | Mixed signal — cultural perception unstable |
| Community Impact | Low media traction for CSR, social innovation, or sustainability | Weak presence — brand purpose under-leveraged |
High volume, low differentiation
Insight: Google’s media strategy appears to rely on scale rather than salience. The company remains ever-present in coverage volume, but suffers from diminishing narrative distinctiveness.
Brand Equity Opportunity – Google
What to Leverage:
- Strong Perception Score (80) suggests public recognition of product reliability and utility.
- Brand awareness remains exceptionally high, giving Google massive reach to activate trust-building narratives.
- The Google ecosystem (Search, Gmail, YouTube, Maps) continues to be integral to everyday digital life — a core equity anchor.
What to Watch:
- Significant trust and innovation gaps (~21 pts) indicate public hesitation around Google’s future-forward image and ethical positioning.
- Reputation score lags behind peer leaders, despite strong utility — a sign of latent narrative vulnerability.
- AI leadership is not translating into brand advantage — risk of falling behind in the innovation narrative.
Recommended Strategic Focus:
Shift from silent ubiquity to active leadership. Google must tell a new story — one rooted in responsible innovation and renewed public trust.
Bold moves in transparency, ethical AI, and visionary storytelling can begin to close equity gaps and reassert Google as a values-driven trailblazer.
The Public Signal Gap Index™ (PSGI™) compares what the public thinks (survey data) with what the media says (earned media signals). This diagnostic highlights alignment—or misalignment—across trust, innovation, reputation, and perception.
| BES Dimension | Survey Signal | Media Signal | Risk Level |
|---|---|---|---|
| Trust | 69% trust | Frequent regulatory framing | Moderate |
| Innovation | Score = 74 | AI leadership muted vs. peers | Moderate |
| Reputation | NPS +12 | Undifferentiated sentiment tone | Moderate |
| Perception | 63% favorability | Strong, stable media visibility | Low |
PSGI™ compares public perception signals with earned media sentiment to detect potential brand alignment risks.
Moderate = Opportunity to realign narrative and close trust/innovation gaps
Low = Public signal and media narrative in alignment
Google is a paradox of power — omnipresent, yet emotionally distanced.
Once the undisputed north star of innovation and utility, Google now finds itself holding strong ground — but not shaping the future. Its Brand Equity Score™ remains high, but a closer look reveals cracks beneath the surface. While the brand is still respected and recognized, it’s no longer leading from the front on trust, reputation, and innovation.
This snapshot sets the stage for deeper diagnosis: where Google is winning, where it's slipping — and what it must do next to reclaim its edge.
— MeasuredI/O BES Insights Team
| Dimension | Google Score | Category Leader | Gap |
|---|---|---|---|
| Innovation | 74 | Nvidia – 95 | –21 |
| Trust | 67 | Nvidia – 88 | –21 |
| Perception | 80 | Nvidia – 91 | –11 |
| Reputation | 77 | Nvidia – 93 | –16 |
| Composite | 74.5 | 91.75 | –17.25 avg |
Quantitative Lens — Google (Q2 2025)
MeasuredI/O’s quantitative lens blends public sentiment indicators with brand engagement benchmarks to evaluate brand health. These scores reflect favorability, trust, and perceived value across core equity dimensions. While Google shows strong reach, performance gaps highlight latent erosion risks.
| Metric | Score | Insight |
|---|---|---|
| Awareness | 94% | Near-universal reach |
| Favorability | 44% | Split sentiment (27% Somewhat, 17% Very) |
| Trust Index | 40% | Below average — declining signal |
| Perceived Value | 37% | Modest equity-to-value ratio |
| Brand Advocacy Index™ | +12 | Positive, but lags category leaders |
Brand Alignment Gap Index™ (BAGI™)
Moderate Gaps detected in Trust and Innovation. Media narratives and public sentiment show limited cohesion. This indicates a potential misalignment between perception and positioning.
Trust & Innovation misalignment
Insight: While Google retains significant brand reach, gaps in trust and value indicators suggest it's no longer synonymous with leadership. This may reflect narrative fatigue and signal the need for renewed storytelling.
Qualitative Lens — Google (Earned Media Signals, Q2 2025)
Google’s earned media coverage remained high in volume but lacked narrative freshness. Much of the Q2 coverage clustered around regulatory compliance, incremental AI product updates, and workplace culture stories — resulting in a diluted narrative with fewer breakout moments. The absence of bold storytelling or breakthrough signals suggests a stagnation risk in media perception.
| Category | Media Narrative | Equity Impact |
|---|---|---|
| Innovation | AI releases noted, but lacked emotional or visionary framing | Moderate boost — limited narrative resonance |
| Trust & Ethics | Coverage included antitrust litigation, privacy investigations | High risk — trust narrative erosion |
| Corporate Culture | Layoff stories, internal leadership shifts surfaced inconsistently | Mixed signal — cultural perception unstable |
| Community Impact | Low media traction for CSR, social innovation, or sustainability | Weak presence — brand purpose under-leveraged |
High volume, low differentiation
Insight: Google’s media strategy appears to rely on scale rather than salience. The company remains ever-present in coverage volume, but suffers from diminishing narrative distinctiveness.
Brand Equity Opportunity – Google
What to Leverage:
- Strong Perception Score (80) suggests public recognition of product reliability and utility.
- Brand awareness remains exceptionally high, giving Google massive reach to activate trust-building narratives.
- The Google ecosystem (Search, Gmail, YouTube, Maps) continues to be integral to everyday digital life — a core equity anchor.
What to Watch:
- Significant trust and innovation gaps (~21 pts) indicate public hesitation around Google’s future-forward image and ethical positioning.
- Reputation score lags behind peer leaders, despite strong utility — a sign of latent narrative vulnerability.
- AI leadership is not translating into brand advantage — risk of falling behind in the innovation narrative.
Recommended Strategic Focus:
Shift from silent ubiquity to active leadership. Google must tell a new story — one rooted in responsible innovation and renewed public trust.
Bold moves in transparency, ethical AI, and visionary storytelling can begin to close equity gaps and reassert Google as a values-driven trailblazer.
The Public Signal Gap Index™ (PSGI™) compares what the public thinks (survey data) with what the media says (earned media signals). This diagnostic highlights alignment—or misalignment—across trust, innovation, reputation, and perception.
| BES Dimension | Survey Signal | Media Signal | Risk Level |
|---|---|---|---|
| Trust | 69% trust | Frequent regulatory framing | Moderate |
| Innovation | Score = 74 | AI leadership muted vs. peers | Moderate |
| Reputation | NPS +12 | Undifferentiated sentiment tone | Moderate |
| Perception | 63% favorability | Strong, stable media visibility | Low |
PSGI™ compares public perception signals with earned media sentiment to detect potential brand alignment risks.
Moderate = Opportunity to realign narrative and close trust/innovation gaps
Low = Public signal and media narrative in alignment
Google is a paradox of power — omnipresent, yet emotionally distanced.
Once the undisputed north star of innovation and utility, Google now finds itself holding strong ground — but not shaping the future. Its Brand Equity Score™ remains high, but a closer look reveals cracks beneath the surface. While the brand is still respected and recognized, it’s no longer leading from the front on trust, reputation, and innovation.
This snapshot sets the stage for deeper diagnosis: where Google is winning, where it's slipping — and what it must do next to reclaim its edge.
— MeasuredI/O BES Insights Team
| Dimension | Google Score | Category Leader | Gap |
|---|---|---|---|
| Innovation | 74 | Nvidia – 95 | –21 |
| Trust | 67 | Nvidia – 88 | –21 |
| Perception | 80 | Nvidia – 91 | –11 |
| Reputation | 77 | Nvidia – 93 | –16 |
| Composite | 74.5 | 91.75 | –17.25 avg |
Quantitative Lens — Google (Q2 2025)
MeasuredI/O’s quantitative lens blends public sentiment indicators with brand engagement benchmarks to evaluate brand health. These scores reflect favorability, trust, and perceived value across core equity dimensions. While Google shows strong reach, performance gaps highlight latent erosion risks.
| Metric | Score | Insight |
|---|---|---|
| Awareness | 94% | Near-universal reach |
| Favorability | 44% | Split sentiment (27% Somewhat, 17% Very) |
| Trust Index | 40% | Below average — declining signal |
| Perceived Value | 37% | Modest equity-to-value ratio |
| Brand Advocacy Index™ | +12 | Positive, but lags category leaders |
Brand Alignment Gap Index™ (BAGI™)
Moderate Gaps detected in Trust and Innovation. Media narratives and public sentiment show limited cohesion. This indicates a potential misalignment between perception and positioning.
Trust & Innovation misalignment
Insight: While Google retains significant brand reach, gaps in trust and value indicators suggest it's no longer synonymous with leadership. This may reflect narrative fatigue and signal the need for renewed storytelling.
Qualitative Lens — Google (Earned Media Signals, Q2 2025)
Google’s earned media coverage remained high in volume but lacked narrative freshness. Much of the Q2 coverage clustered around regulatory compliance, incremental AI product updates, and workplace culture stories — resulting in a diluted narrative with fewer breakout moments. The absence of bold storytelling or breakthrough signals suggests a stagnation risk in media perception.
| Category | Media Narrative | Equity Impact |
|---|---|---|
| Innovation | AI releases noted, but lacked emotional or visionary framing | Moderate boost — limited narrative resonance |
| Trust & Ethics | Coverage included antitrust litigation, privacy investigations | High risk — trust narrative erosion |
| Corporate Culture | Layoff stories, internal leadership shifts surfaced inconsistently | Mixed signal — cultural perception unstable |
| Community Impact | Low media traction for CSR, social innovation, or sustainability | Weak presence — brand purpose under-leveraged |
High volume, low differentiation
Insight: Google’s media strategy appears to rely on scale rather than salience. The company remains ever-present in coverage volume, but suffers from diminishing narrative distinctiveness.
Brand Equity Opportunity – Google
What to Leverage:
- Strong Perception Score (80) suggests public recognition of product reliability and utility.
- Brand awareness remains exceptionally high, giving Google massive reach to activate trust-building narratives.
- The Google ecosystem (Search, Gmail, YouTube, Maps) continues to be integral to everyday digital life — a core equity anchor.
What to Watch:
- Significant trust and innovation gaps (~21 pts) indicate public hesitation around Google’s future-forward image and ethical positioning.
- Reputation score lags behind peer leaders, despite strong utility — a sign of latent narrative vulnerability.
- AI leadership is not translating into brand advantage — risk of falling behind in the innovation narrative.
Recommended Strategic Focus:
Shift from silent ubiquity to active leadership. Google must tell a new story — one rooted in responsible innovation and renewed public trust.
Bold moves in transparency, ethical AI, and visionary storytelling can begin to close equity gaps and reassert Google as a values-driven trailblazer.
The Public Signal Gap Index™ (PSGI™) compares what the public thinks (survey data) with what the media says (earned media signals). This diagnostic highlights alignment—or misalignment—across trust, innovation, reputation, and perception.
| BES Dimension | Survey Signal | Media Signal | Risk Level |
|---|---|---|---|
| Trust | 69% trust | Frequent regulatory framing | Moderate |
| Innovation | Score = 74 | AI leadership muted vs. peers | Moderate |
| Reputation | NPS +12 | Undifferentiated sentiment tone | Moderate |
| Perception | 63% favorability | Strong, stable media visibility | Low |
PSGI™ compares public perception signals with earned media sentiment to detect potential brand alignment risks.
Moderate = Opportunity to realign narrative and close trust/innovation gaps
Low = Public signal and media narrative in alignment
Google is a paradox of power — omnipresent, yet emotionally distanced.
Once the undisputed north star of innovation and utility, Google now finds itself holding strong ground — but not shaping the future. Its Brand Equity Score™ remains high, but a closer look reveals cracks beneath the surface. While the brand is still respected and recognized, it’s no longer leading from the front on trust, reputation, and innovation.
This snapshot sets the stage for deeper diagnosis: where Google is winning, where it's slipping — and what it must do next to reclaim its edge.
— MeasuredI/O BES Insights Team
| Dimension | Google Score | Category Leader | Gap |
|---|---|---|---|
| Innovation | 74 | Nvidia – 95 | –21 |
| Trust | 67 | Nvidia – 88 | –21 |
| Perception | 80 | Nvidia – 91 | –11 |
| Reputation | 77 | Nvidia – 93 | –16 |
| Composite | 74.5 | 91.75 | –17.25 avg |
Quantitative Lens — Google (Q2 2025)
MeasuredI/O’s quantitative lens blends public sentiment indicators with brand engagement benchmarks to evaluate brand health. These scores reflect favorability, trust, and perceived value across core equity dimensions. While Google shows strong reach, performance gaps highlight latent erosion risks.
| Metric | Score | Insight |
|---|---|---|
| Awareness | 94% | Near-universal reach |
| Favorability | 44% | Split sentiment (27% Somewhat, 17% Very) |
| Trust Index | 40% | Below average — declining signal |
| Perceived Value | 37% | Modest equity-to-value ratio |
| Brand Advocacy Index™ | +12 | Positive, but lags category leaders |
Brand Alignment Gap Index™ (BAGI™)
Moderate Gaps detected in Trust and Innovation. Media narratives and public sentiment show limited cohesion. This indicates a potential misalignment between perception and positioning.
Trust & Innovation misalignment
Insight: While Google retains significant brand reach, gaps in trust and value indicators suggest it's no longer synonymous with leadership. This may reflect narrative fatigue and signal the need for renewed storytelling.
Qualitative Lens — Google (Earned Media Signals, Q2 2025)
Google’s earned media coverage remained high in volume but lacked narrative freshness. Much of the Q2 coverage clustered around regulatory compliance, incremental AI product updates, and workplace culture stories — resulting in a diluted narrative with fewer breakout moments. The absence of bold storytelling or breakthrough signals suggests a stagnation risk in media perception.
| Category | Media Narrative | Equity Impact |
|---|---|---|
| Innovation | AI releases noted, but lacked emotional or visionary framing | Moderate boost — limited narrative resonance |
| Trust & Ethics | Coverage included antitrust litigation, privacy investigations | High risk — trust narrative erosion |
| Corporate Culture | Layoff stories, internal leadership shifts surfaced inconsistently | Mixed signal — cultural perception unstable |
| Community Impact | Low media traction for CSR, social innovation, or sustainability | Weak presence — brand purpose under-leveraged |
High volume, low differentiation
Insight: Google’s media strategy appears to rely on scale rather than salience. The company remains ever-present in coverage volume, but suffers from diminishing narrative distinctiveness.
Brand Equity Opportunity – Google
What to Leverage:
- Strong Perception Score (80) suggests public recognition of product reliability and utility.
- Brand awareness remains exceptionally high, giving Google massive reach to activate trust-building narratives.
- The Google ecosystem (Search, Gmail, YouTube, Maps) continues to be integral to everyday digital life — a core equity anchor.
What to Watch:
- Significant trust and innovation gaps (~21 pts) indicate public hesitation around Google’s future-forward image and ethical positioning.
- Reputation score lags behind peer leaders, despite strong utility — a sign of latent narrative vulnerability.
- AI leadership is not translating into brand advantage — risk of falling behind in the innovation narrative.
Recommended Strategic Focus:
Shift from silent ubiquity to active leadership. Google must tell a new story — one rooted in responsible innovation and renewed public trust.
Bold moves in transparency, ethical AI, and visionary storytelling can begin to close equity gaps and reassert Google as a values-driven trailblazer.
The Public Signal Gap Index™ (PSGI™) compares what the public thinks (survey data) with what the media says (earned media signals). This diagnostic highlights alignment—or misalignment—across trust, innovation, reputation, and perception.
| BES Dimension | Survey Signal | Media Signal | Risk Level |
|---|---|---|---|
| Trust | 69% trust | Frequent regulatory framing | Moderate |
| Innovation | Score = 74 | AI leadership muted vs. peers | Moderate |
| Reputation | NPS +12 | Undifferentiated sentiment tone | Moderate |
| Perception | 63% favorability | Strong, stable media visibility | Low |
PSGI™ compares public perception signals with earned media sentiment to detect potential brand alignment risks.
Moderate = Opportunity to realign narrative and close trust/innovation gaps
Low = Public signal and media narrative in alignment
Google is a paradox of power — omnipresent, yet emotionally distanced.
Once the undisputed north star of innovation and utility, Google now finds itself holding strong ground — but not shaping the future. Its Brand Equity Score™ remains high, but a closer look reveals cracks beneath the surface. While the brand is still respected and recognized, it’s no longer leading from the front on trust, reputation, and innovation.
This snapshot sets the stage for deeper diagnosis: where Google is winning, where it's slipping — and what it must do next to reclaim its edge.
— MeasuredI/O BES Insights Team
| Dimension | Google Score | Category Leader | Gap |
|---|---|---|---|
| Innovation | 74 | Nvidia – 95 | –21 |
| Trust | 67 | Nvidia – 88 | –21 |
| Perception | 80 | Nvidia – 91 | –11 |
| Reputation | 77 | Nvidia – 93 | –16 |
| Composite | 74.5 | 91.75 | –17.25 avg |
Quantitative Lens — Google (Q2 2025)
MeasuredI/O’s quantitative lens blends public sentiment indicators with brand engagement benchmarks to evaluate brand health. These scores reflect favorability, trust, and perceived value across core equity dimensions. While Google shows strong reach, performance gaps highlight latent erosion risks.
| Metric | Score | Insight |
|---|---|---|
| Awareness | 94% | Near-universal reach |
| Favorability | 44% | Split sentiment (27% Somewhat, 17% Very) |
| Trust Index | 40% | Below average — declining signal |
| Perceived Value | 37% | Modest equity-to-value ratio |
| Brand Advocacy Index™ | +12 | Positive, but lags category leaders |
Brand Alignment Gap Index™ (BAGI™)
Moderate Gaps detected in Trust and Innovation. Media narratives and public sentiment show limited cohesion. This indicates a potential misalignment between perception and positioning.
Trust & Innovation misalignment
Insight: While Google retains significant brand reach, gaps in trust and value indicators suggest it's no longer synonymous with leadership. This may reflect narrative fatigue and signal the need for renewed storytelling.
Qualitative Lens — Google (Earned Media Signals, Q2 2025)
Google’s earned media coverage remained high in volume but lacked narrative freshness. Much of the Q2 coverage clustered around regulatory compliance, incremental AI product updates, and workplace culture stories — resulting in a diluted narrative with fewer breakout moments. The absence of bold storytelling or breakthrough signals suggests a stagnation risk in media perception.
| Category | Media Narrative | Equity Impact |
|---|---|---|
| Innovation | AI releases noted, but lacked emotional or visionary framing | Moderate boost — limited narrative resonance |
| Trust & Ethics | Coverage included antitrust litigation, privacy investigations | High risk — trust narrative erosion |
| Corporate Culture | Layoff stories, internal leadership shifts surfaced inconsistently | Mixed signal — cultural perception unstable |
| Community Impact | Low media traction for CSR, social innovation, or sustainability | Weak presence — brand purpose under-leveraged |
High volume, low differentiation
Insight: Google’s media strategy appears to rely on scale rather than salience. The company remains ever-present in coverage volume, but suffers from diminishing narrative distinctiveness.
Brand Equity Opportunity – Google
What to Leverage:
- Strong Perception Score (80) suggests public recognition of product reliability and utility.
- Brand awareness remains exceptionally high, giving Google massive reach to activate trust-building narratives.
- The Google ecosystem (Search, Gmail, YouTube, Maps) continues to be integral to everyday digital life — a core equity anchor.
What to Watch:
- Significant trust and innovation gaps (~21 pts) indicate public hesitation around Google’s future-forward image and ethical positioning.
- Reputation score lags behind peer leaders, despite strong utility — a sign of latent narrative vulnerability.
- AI leadership is not translating into brand advantage — risk of falling behind in the innovation narrative.
Recommended Strategic Focus:
Shift from silent ubiquity to active leadership. Google must tell a new story — one rooted in responsible innovation and renewed public trust.
Bold moves in transparency, ethical AI, and visionary storytelling can begin to close equity gaps and reassert Google as a values-driven trailblazer.
The Public Signal Gap Index™ (PSGI™) compares what the public thinks (survey data) with what the media says (earned media signals). This diagnostic highlights alignment—or misalignment—across trust, innovation, reputation, and perception.
| BES Dimension | Survey Signal | Media Signal | Risk Level |
|---|---|---|---|
| Trust | 69% trust | Frequent regulatory framing | Moderate |
| Innovation | Score = 74 | AI leadership muted vs. peers | Moderate |
| Reputation | NPS +12 | Undifferentiated sentiment tone | Moderate |
| Perception | 63% favorability | Strong, stable media visibility | Low |
PSGI™ compares public perception signals with earned media sentiment to detect potential brand alignment risks.
Moderate = Opportunity to realign narrative and close trust/innovation gaps
Low = Public signal and media narrative in alignment
Brand Equity Score™ reflects publicly available signals captured via Morning Consult (quantitative survey indicators) and Meltwater (earned media analytics), combined with MeasuredI/O’s proprietary scoring methodology. All trademarks and brand names are the property of their respective owners. This analysis is interpretive and for informational purposes only.
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