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Brand Equity Score™

The new standard in measuring brand strength.

Innovation, Trust, Perception & Reputation

Cisco Brand Equity Performance – Q2 2025

Composite BES™ Score: 78.5 ↑
Trust
Innovation
Perception
Reputation
PSGI™ Insight

Cisco’s innovation score is significantly lower than its media tone — indicating a potential perception–narrative mismatch.

Signal Snapshot: Cisco
  • Strong trust among Boomers and Gen X
  • Innovation lagging among younger demos
  • Neutral media tone, but lacks breakout positioning

Visa Brand Equity Performance – Q2 2025

Composite BES™ Score: 87.5 ↑
Trust
Innovation
Perception
Reputation
PSGI™ Insight

Visa’s public trust is highly aligned with earned media tone — a rare case of signal symmetry across all key dimensions.

Signal Snapshot: Visa
  • Exceptional trust across age and income groups
  • Consistent innovation tone in financial and tech media
  • Perceived as secure, modern, and essential infrastructure

Meta Brand Equity Performance – Q2 2025

Composite BES™ Score: 57.4 ↓
Trust
Innovation
Perception
Reputation
PSGI™ Insight

Meta’s media narrative skews positive, yet consumer trust and favorability scores remain deeply polarized — signaling a perception misalignment.

Signal Snapshot: Meta
  • High awareness, but divided favorability across age groups
  • Innovation is acknowledged, but reputation concerns linger
  • Media tone stable, but lacks trust recovery signals

Wells Fargo Brand Equity Performance – Q2 2025

Composite BES™ Score: 64.2 ↔
Trust
Innovation
Perception
Reputation
PSGI™ Insight

Wells Fargo’s earned media tone has stabilized, but consumer sentiment continues to reflect long-term brand trust erosion.

Signal Snapshot: Wells Fargo
  • Trust recovery remains fragile despite tone improvement
  • Innovation signals are weak, particularly with younger demos
  • Legacy narrative still outweighs brand reinvention attempts

NVIDIA Brand Equity Performance – Q2 2025

Composite BES™ Score: 91.8 ↑
Trust
Innovation
Perception
Reputation
PSGI™ Insight

NVIDIA’s public perception is highly aligned with media narratives — reinforcing its position as the innovation benchmark in tech.

Signal Snapshot: NVIDIA
  • Dominates innovation perception across all demos
  • High trust and rising cultural relevance
  • Signal alignment makes it the category benchmark

Who’s Earning Brand Trust - And Who’s Losing It?

Apple leads in Innovation due to consistent product vision and mass affinity.

Meta’s media dominance doesn’t mean trust, they have a signal gap.


Here’s a snapshot of the top-performing and bottom-tier brands in Q2 2025.

Top 5 Signal Leaders and Bottom 5 Signal Gaps

Brand Composite BES™ Why It Matters
↑ Apple 91.3 Leads in Innovation and Trust due to consistent narrative control and strong consumer affinity across all demos.
↑ Google 88.7 Perception powered by product ubiquity and media halo, but innovation trust gaps are emerging.
↑ Visa 87.5 Dominates in trust thanks to institutional familiarity and media tone consistency.
↑ Microsoft 86.2 AI leadership strengthened innovation scores, while trust and reputation held steady.
↑ Adobe 84.9 Strong creative loyalty and positive media perception sustain high brand equity.
Bottom 5 Signal Gaps
↓ SoFi 61.1 High awareness but neutral-to-negative trust perceptions among Gen Z and Millennials. Media narrative lacks clarity.
↓ PayPal 60.5 Low innovation score and declining trust due to perceived fees and lagging relevance.
↓ Oracle 58.9 Strong in enterprise, but suffers from low favorability and earned media silence.
↓ Meta 57.4 High awareness but polarizing reputation and widening public/media trust gap.
↓ Hewlett Packard Enterprise (HPE) 55.2 Low resonance across demographics. Brand narrative not registering with key audiences.

Why Brand Equity Score™

Quant + Qual

Built on real-time surveys and media signal analysis. Balanced measurement across perception and reality.

Human + AI

BES™ scores are validated by expert analysts and powered by AI-scale intelligence. Precision meets nuance.

Actionable

Designed for the C-Suite. BES™ translates complex signals into clear, strategic direction.

Transparent

Every score is backed by data. Every insight is traceable. Built to earn executive trust.

How the Brand Equity Score™ Works

Collect Public Signal

Quantitative survey data reveals real-world perception from national audiences.

Analyze Media Signal

Media signals (AI) identifies sentiment, tone, and earned media topic framing at scale.

Score the Four Pillars

Each brand is evaluated across Innovation, Trust, Perception, and Reputation.

Detect Signal Gaps → Deliver Strategic Insight

We highlight where public perception and media tone diverge—and what to do about it.

Perception moves markets.

Are you measuring it or guessing?

Brand Equity Score™ Framework

A smarter system built on signals—not just sentiment.

1. Public Opinion
Understand trust, awareness, and favorability by audience (Quant).
➞
2. Media Narrative
Track sentiment, topic framing, and media tone at scale (Qual).
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3. Gap Detection
Reveal misalignment between public perception and earned media signals.
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4. Strategic Insight
Actionable recommendations to close the gap and shape narrative.
➞
5. Brand Equity Score™
Composite score across Innovation, Trust, Perception & Reputation.
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Growth Opportunity
Drive share of voice, close trust gaps, and grow brand equity.

Where do you rank?

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