Introducing the

Brand Equity Score™

Index

The new standard in measuring brand strength.

Innovation, Trust, Perception & Reputation

Brand Equity.

Quantified.

Who's Winning the Reputation

Game in Tech?

See how Apple, Google, Microsoft and others stack up across
Innovation, Trust, Perception, and Reputation.

Brand Equity Score™ Q2 2025—Technology Sector Top Ten

Brand
Rank
BES Score
Innovation
Trust
Perception
Reputation
NVIDIA

1

90.2

95

82

91

93

Apple

2

88.8

92

85

90

88

Microsoft

3

88

85

89

88

90

Google

4

86

88

83

87

86

OpenAI

5

85.5

94

77

86

85

Salesforce

6

84.8

81

88

84

86

Samsung

7

82.2

83

80

82

84

Amazon

8

80

87

76

78

79

Intel

9

77.2

79

75

77

78

Meta

10

73.5

84

68

70

72

Reputation is no longer optional.

It’s measurable, manageable, and your most critical asset.

What Sets Us Apart:

=> Signal-driven: Powered by media momentum, public sentiment, and trust indicators that matter.

=> Clear & consistent: Four core dimensions—Innovation, Trust, Perception, and Reputation—easy to understand, hard to ignore.

=> Cross-industry, always-on: Objective benchmarking across hundreds of brands, updated continuously.

=> Action-ready: Built for marketers, comms leaders, and execs who need insight—not noise.

The Brand Equity Score™ helps you move beyond vanity metrics and gut feelings to truly understand how your brand stacks up in the real world.

Where do you rank?

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