Introducing the
Brand Equity Score™
Index
The new standard in measuring brand strength.
Innovation, Trust, Perception & Reputation
Brand Equity.
Quantified.
Who's Winning the Reputation
Game in Tech?
See how Apple, Google, Microsoft and others stack up across
Innovation, Trust, Perception, and Reputation.
Q2 2025 Brand Equity Score™ – Tech Top 10
A Comprehensive Benchmark Built on Real-World Signals & Public Opinion
Dig Deeper: Brand-by-Brand Analysis
Click any brand to view its full profile, including quantitative insights from public polling and qualitative signals from media sentiment.
Reputation is no longer optional.
It’s measurable, manageable, and your most critical asset.
What Sets Us Apart:
=> Signal-driven: Powered by media momentum, public sentiment, and trust indicators that matter.
=> Clear & consistent: Four core dimensions—Innovation, Trust, Perception, and Reputation—easy to understand, hard to ignore.
=> Cross-industry, always-on: Objective benchmarking across hundreds of brands, updated continuously.
=> Action-ready: Built for marketers, comms leaders, and execs who need insight—not noise.
The Brand Equity Score™ helps you move beyond vanity metrics and gut feelings to truly understand how your brand stacks up in the real world.
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