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The Brand Equity Score™


The Global Benchmark for Brand Strength


Trust · Innovation · Perception · Reputation

Recognized by corporate communications leaders, marketing strategists, and Fortune 500 brands as the go-to standard for measuring brand equity.

Brand Equity Score™ — Framework Overview

BES™ blends what the public thinks with how the media frames your brand to diagnose gaps and turn signals into strategy. Click the steps to explore.

  • Two Signals: Public Opinion (surveys) + Media Narrative (earned signals)
  • PSGI Gap Detection: Alignment across Innovation, Trust, Perception, Reputation
  • Strategic Insight: Specific actions to move market perception
  • Outcome: BES™ Composite → Growth Opportunity
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BES™
Signals → Gaps → Strategy → Score → Growth
Click or tap a step to explore the BES™ Framework • Click the center to return to Overview

Explore how leading brands are performing across industries

Click below to view Brand Equity Score™ benchmarks and signal insights across five high-impact categories.

Compare traditional banks, FinTech challengers, and investment firms like Bank of America and PayPal.

See Top Brands

Explore AI leaders, hardware giants, and cloud innovators like Apple, Nvidia, Cisco Systems and Microsoft.

See Top Brands

Track the brand equity race between EV disruptors and legacy automakers—Tesla, Ford, and Toyota.

See Top Brands

Contrast outdoor, luxury, and mass retail brands like Patagonia, Lululemon, and Target and others.

See Top Brands

Unpack consumer trust across beverages, and household goods—featuring Coca-Cola, Unilever, and PepsiCo.

See Top Brands

Who’s Earning Brand Trust?

Nvidia leads in Innovation. Meta’s media dominance doesn’t mean trust.

Top 5 Signal Leaders & Bottom 5 Signal Gaps — Q2 2025

Signals show each brand’s relative strength across the four BES™ pillars. Click a brand to open a quick profile with a larger, color-coded chart and full commentary.

Top 5 Signal Leaders
NVIDIA
90.2

Category-defining innovation and enterprise adoption keep NVIDIA at the top of the index.
Levi’s
90.0

Enduring heritage drives broad perception with a resilient reputation profile.
Nike
89.7

Strong perception and reputation reinforce premium pricing power.
Kellogg’s
89.4

Balanced strength across pillars demonstrates durable brand equity.
Apple
88.8

High innovation and perception keep Apple among the leaders.
Bottom 5 Signal Gaps
Meta
58.5

High awareness isn’t converting into trust; reputation remains polarized.
Vuori
60.0

Early-stage equity with limited reach reflected in low trust and perception.
KeyBank
63.0

Low-60s composite reflects muted perception and mid-pack reputation signals.
HSBC
65.0

Global scale hasn’t translated into domestic trust and perception strength.
Rivian
68.9

Innovation is recognized, but trust and reputation lag legacy leaders.
Trust Innovation Perception Reputation
See full Brand Index →

Perception moves markets.

Are you measuring it or guessing?

Why Brand Equity Score™

Q+

Quant + Qual, together

Real-time surveys plus media-signal analysis give a balanced read of perception and reality.

AI

Human + AI

Analysts validate AI-scale scoring so precision meets nuance—at executive standards.

↗︎

Actionable by design

Signals translate into strategic moves leaders can make—no dashboards full of noise.

✓

Transparent

Every score is traceable to inputs and method, built to earn executive trust.

How it Works

1

Collect Public Signal

National surveys capture awareness, favorability, trust, and perceived value.

2

Analyze Media Signal

AI models tone, topics, momentum, reach, and velocity across earned media.

3

Score the Four Pillars

Signals roll up into the core equity dimensions below.

Trust Innovation Perception Reputation
4

PSGI - Detect Signal Gaps → Deliver Insight

We show where public perception and media narrative diverge—and what to do about it.

Turn Brand Signals into Brand Equity

Pick a path below — we’ll reply quickly with exactly what you need.

Go Deeper with BES™ Insights

  • Public opinion deep cuts — demographic & loyalty splits, trend deltas, and the real drivers behind Trust, Innovation, Perception, and Reputation.
  • Earned media intelligence — topic, tone, velocity; outlet reach; share-of-voice vs peers; influencer/journalist maps.
  • Gap diagnostics — where public reality and media narrative diverge, plus opportunity spaces to close the gap.
Talk to an Analyst

Get My Benchmark

  • Request your brand’s BES™ — composite and four pillars delivered to your inbox.
  • Compare vs peers — we include 2–3 peer picks and where you lead vs lag.
  • Get the Industry Top 10 — leaders, movers, and key signal gaps in one PDF.
  • Set up BES™ Pulse — ongoing refresh with alerts when gaps emerge.
Trust Innovation Perception Reputation

Just the numbers — and what they mean.

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The Brand Equity Score™

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The Brand Equity Score™